Mobile health technology to promote and support breastfeeding: An explorative interview study of women’s experience of antenatal education

• Breastfeeding is associated with significant health benefits, yet many women experience challenges that can undermine confidence and initiation. • Mobile health solutions offer new opportunities to provide accessible and individualized antenatal education during pregnancy and the postpartum period. • Digital access via a mobile application enabled flexible, on-demand learning and reinforced autonomy. • The findings demonstrate how digital access via a mobile application can strengthen maternal confidence, enhance preparedness, and promote a collaborative perspective of breastfeeding. Breastfeeding plays a crucial role in supporting infant health and survival and is associated with significant health benefits. Yet many women experience challenges that can undermine confidence and initiation. Digital interventions offer new opportunities to provide accessible, individualized support during pregnancy. To explore women’s experiences of a digital antenatal breastfeeding education program developed by the Women’s Health Service in Region Halland, Sweden. A qualitative interview study was conducted using qualitative content analysis with inductive and deductive approaches. Twelve first-time mothers were interviewed twice: during pregnancy, from gestational week 24, and 6–8 weeks postpartum. Analysis revealed a latent theme supported by five categories. The program enhanced maternal confidence, provided new knowledge, and created a sense of calm and security. Women reported increased motivation to breastfeed, improved understanding of the infant as an active participant, and recognition of partner involvement. Digital access throughmobile application enabled flexible, on-demand learning and reinforced autonomy. Digital breastfeeding education appears to address informational and emotional needs during the transition to parenthood. By normalizing challenges and offering practical strategies, the intervention strengthened self-efficacy and promoted a collaborative perspective on breastfeeding. Integrating digital antenatal breastfeeding education into routine care may improve breastfeeding outcomes and support family involvement.