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March 21, 2026SustainabilityOpen Access

From Desert Lands to Green Avenues: Understanding Sustainability Actions in the Saudi Arabian Tourism and Hospitality Sector Through Expert Perspectives

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Authors

KZKaram ZakiSASultan R. AlotaibiARAlaa Raslan

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Overview

Examines sustainability actions in Saudi Arabia’s tourism sector, revealing insights from industry and academic perspectives.

Key Points

  • The central aim is to explore the maturity and implementation of sustainability actions in Saudi Arabia's tourism sector through expert insights.
  • Conducted 20 in-depth semi-structured interviews with industry and academic experts.
  • Employed qualitative abductive research design.
  • Performed thematic analysis using machine learning software Qualcoder 3.7.
  • Industry and academic experts acknowledged Vision 2030 as the main driver for sustainability.
  • Both groups identified financial costs and knowledge gaps as significant implementation barriers.
  • Experts from the industry focused on operational efficiency, while academics favored systemic, long-term changes.

Cite This Study

Zaki et al. (2026) studied this question.

synapsesocial.com/papers/69be35e66e48c4981c674716https://doi.org/10.3390/su18062982
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