Neuroaesthetics and the science of the senses: could this be a new world for stoma care?

Neuroaesthetics is the interdisciplinary study of how the brain processes aesthetic experiences including beauty, art and design, and how these perceptions influence emotions, cognition, and physiology. It integrates principles from neuroscience, psychology and design theory to inform evidence based product and environment development. In different settings it is evident how our senses - sight, sound, hearing, smell and touch - can be stimulated by various forms of art to positively impact both physical and mental wellbeing. Neuroaesthetics therefore can reduce stress and anxiety, enhance wellbeing and improve patient outcomes, including in stoma care. Adopting aesthetic design in stoma devices may help reduce stigma, foster emotional acceptance and improve patients' quality of life.