Growth of green messaging

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Fashion retail brands continue to struggle with consumer mistrust and skepticism regarding their green messaging. Empowerment and simplification are shown to tackle this better than sustained advertising and data dump strategies. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.