Corporate Social Responsibility Practices in Multinational Corporations within Angola's Context

This study examines Corporate Social Responsibility (CSR) practices within multinational corporations operating in Angola's context. Qualitative ethnographic research methods were used to gather data through interviews with key stakeholders and observations of corporate activities in Angola. A notable theme identified was the integration of CSR into marketing communications, significantly influencing consumer perceptions and brand loyalty among Angolan consumers. The study highlights the evolving nature of CSR practices within multinational corporations as they navigate diverse cultural contexts and regulatory environments. Recommendations include a call for greater transparency in CSR reporting to enhance accountability and foster more effective community engagement strategies.