Digital financial services (DFS) have emerged as a critical tool for economic empowerment in African informal markets, particularly in Ethiopia where they are underutilized due to concerns over transaction security and fraud resistance. The analysis will draw on qualitative interviews with DFS users in Ethiopia, focusing on their interactions with service providers regarding security measures implemented. The theoretical framework underscores the importance of understanding both perceived and actual security measures in facilitating DFS adoption among Ethiopian informal market participants. Strategies should focus on enhancing transparency regarding security protocols and fostering trust through consistent, user-friendly service delivery to overcome identified barriers.
Owens et al. (Sat,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: