We examined the use of digital human avatars in legal education, focusing on public attitudes and viewing intention, along with the potential predictive effect of legal event characteristics, artificial-intelligence-related experience, and demographic factors. Partnering with the largest chain law firm in China, we recruited 789 clients who were visiting the firm for a consultation. The participants indicated their attitude and viewing intention toward explanatory videos featuring digital human avatars encountered in various legal scenarios. The results showed the respondents had a positive attitude toward digital avatars in legal education but low viewing intention. Legal event characteristics did not predict either attitude or viewing intention. However, people with more artificialintelligence-related experience and those with higher monthly incomes had a more positive attitude and higher viewing intention. Theoretical and practical contributions are discussed.
Qian et al. (2026) studied this question.