Healing effects from the on‐site experiences of tourists

This study adopted a new variable labeled “healing effects,” in place of “quality of life,” to measure the service dimension of the health‐oriented tourism experience. A questionnaire survey was given to visitors to a guesthouse in Korea. The results indicate that “deviation experience(s)” has a large influence on “the affective healing effect,” but “destination experience” has no significant influence on affective healing. Also, “resident relationship experience” has a great influence on “cognitive and social healing effect,” but “deviation experience” again has no significant influence. The findings of this study provide a theoretical contribution as a pioneering study of healing effects.