This article examines the transition of a local business into a scalable franchise network within the Brazilian food sector, focusing on the trajectory of entrepreneur Jeferson Souza, founder of the Total Açaí brand. Through a practical and analytical approach, the study explores the key elements that enable business scalability, including operational structuring, process standardization, and strategic management. The article highlights how empirical knowledge, when formalized into systems and procedures, becomes a critical driver of consistent growth and long-term sustainability. The findings contribute to the understanding of franchise development in emerging markets, demonstrating how small businesses can evolve into structured networks capable of generating economic and social impact.
Jeferson Antônio Guimarães de Souza (Mon,) studied this question.