This analysis examines the growth of second-hand digital marketplaces, revealing implications for global brands and consumers.
The transition from a linear "take-make-waste" model to a circular "re-commerce" ecosystem. The "Re-Commerce" (reverse commerce) sector is no longer for hobbyists; in 2025, it has become a strategic imperative for global brands. This paper analyses the growth drivers of second-hand digital marketplaces across B2C (Business-to-Consumer) and B2B (Business-to-Business) sectors. We examine how Artificial Intelligence (AI) for authentication and Circular Economy business models are overcoming traditional barriers of trust and logistics. The study concludes that the re-commerce revolution is driven equally by economic necessity (affordability) and environmental consciousness among Gen Z and Millennial cohorts.
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Kiran Pandurang Yemul (2025) studied this question.
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