Motivating actions to mitigate plastic pollution

Designing effective policy interventions to motivate mitigation actions requires more realistic assumptions about human decision-making based on empirical evidence from the behavioural sciences. We therefore need to consider behavioural rather than only economic costs and benefits in policy intervention designs. Plastic pollution is a purely anthropogenic problem and cannot be solved without large-scale human action. Motivating mitigation actions requires more realistic assumptions about human decision-making based on empirical evidence from the behavioural sciences enabling the design of more effective interventions.