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March 29, 2026Digital Health0 citationsOpen Access

Public acceptance of LLM-driven healthcare chatbots in China: An empirical study

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YQYing QianYFYuxin FuYCYu Chen

Key Points

  • This research aims to explore public acceptance of LLM-driven healthcare chatbots in China and the influence of prior user experience.
  • Conducted a scenario-based survey with 502 general users in China
  • Utilized Structural Equation Modelling (SEM) for data analysis
  • Extended the UTAUT framework to examine moderating effects of user experience
  • Performance expectancy, social influence, trust, and facilitating conditions positively impact acceptance
  • Effort expectancy showed no significant effect, differing from previous studies
  • Users' experience with LLMs positively moderates acceptance, while telemedicine experience does not

Abstract

LLM-driven healthcare chatbots for preliminary medical consultation are a promising innovation to improve healthcare accessibility and efficiency. However, public acceptance of this technology in the Chinese context, especially the impact of users’ previous experience with relevant technologies on user behavior, remains underexplored. To address this gap, we extended the classical Unified Theory of Acceptance and Use of Technology (UTAUT) framework by examining the moderating effects of users’ previous experience with telemedicine and large language models (LLMs). Using a scenario-based survey, we collected 502 valid responses from general Chinese users and analyzed the data through Structural Equation Modelling (SEM). Our results demonstrated that performance expectancy, social influence, trust, and facilitating conditions were significant contributing factors, whereas effort expectancy was not, which contradicts previous literature. Moreover, users’ previous experience with LLMs exhibited significant moderating effects whereas previous experience with telemedicine didn’t. These findings contribute to the literature by suggesting that as LLMs become more widely adopted, users’ familiarity with them may enhance trust and, consequently, increase the general acceptance of LLM-driven healthcare chatbots.

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Cite This Study

Qian et al. (2026) studied this question.

synapsesocial.com/papers/69c8c28cde0f0f753b39ce69https://doi.org/10.1177/20552076261437614
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