What question did this study set out to answer?

To explore business strategies from the Sirah Nabawiyyah and their relevance to modern entrepreneurship.

March 30, 2026Open Access

Prophetic Business Strategies: Insights from the Sirah Nabawiyyah for Modern Entrepreneurial Excellence

Key Points

To explore business strategies from the Sirah Nabawiyyah and their relevance to modern entrepreneurship.
Analysis of prophetic teachings on trade, negotiation, leadership, and ethics.
Examination of the Proposed Prophetic Business Model (PPBM) from key events in the Sirah.
Discussion on the application of Islamic values in contemporary business.
Identified key prophetic strategies that contribute to sustainable business models.
Demonstrated the importance of ethics and social responsibility in entrepreneurship.
Showed how customer trust can be cultivated through prophetic teachings.

Abstract

This review paper explores the timeless business strategies derived from the Sirah Nabawiyyah (the life of the Prophet Muhammad ﷺ) and examines their relevance and application in contemporary business practices. The Prophet's approach to trade, negotiation, leadership, ethics, and decision-making offers a rich foundation for modern entrepreneurs seeking sustainable and ethical business models. Through an in-depth analysis of key events and principles from the Sirah, this paper demonstrates how prophetic teachings can be integrated into modern entrepreneurship to foster social responsibility, customer trust, and long-term success. This research provides a comprehensive understanding of how Islamic values can be adapted to today's dynamic business environment, offering both theoretical insights and practical applications for entrepreneurs, business leaders, and policymakers. According to Sirah Nabawiyyah, the Proposed Prophetic Business Model (PPBM) presented in Figure 3 serves as a timeless foundation for all businesses and is beneficial for entrepreneurs across every era.

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