Literature review investigates trends and challenges of retail internationalization, highlighting future research potential.
In recent years, maturing markets and stiff domestic competition have pushed retailers to steadily expand into foreign markets. This paper reviews the extant literature on retail internationalization and discusses future research directions. In addition, this paper investigates the trends in retailers’ international expansion using data from Deloitte’s annual report “Global Power of Retailing” and presents a case study on Walmart’s international expansion. This review identifies the unique characteristics and challenges of the internationalization process for retailers.
No takes yet. Share an insight, caveat, or question.
Yosuke Kunieda (2021) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: