In the late 2010s, augmented reality (AR) smartphone applications were a global trend in museums. Previous studies on attempts to implement AR apps were mainly examined for the benefits to visitors, but one aspect was lacking: how do museum professionals accept them? This study explores the question in the case of the AR app "Daugiau nei matai (hereafter ‘DNM’)" at four museums under the Vilnius Memorial Museum Directorate in Lithuania's Vilnius City Municipality. The study conducted a comprehensive questionnaire survey of all ten museum professionals involved in the app's implementation, and a short interview with the app developer. The survey results were analyzed from four perspectives including basic usage and impressions, values of DNM, role of museum professionals in development, and advantages/disadvantages. As a result, it was found that museum professionals positively utilize the AR app when they are convinced of its value to visitors.
Aya Kimura (Fri,) studied this question.