Large-scale study finds attitude-behaviour gap in blood donation, suggesting tailored interventions for university students.
A significant gap between willingness to donate (59.8%) and reported donation behaviour (10.7%) exists among students, shaped by distinct factors for donors and non-donors. Bridging this gap requires a strategic shift from general awareness campaigns to tailored, experiential interventions that address specific cognitive and experiential barriers and reinforce positive donor experiences.
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Zhao et al. (2026) studied this question.
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