What Are the Characteristics of Households That Purchase Alcohol‐Free and Low‐Alcohol Drinks in Great Britain in 2018 and 2021?

April 1, 2026Drug and Alcohol ReviewOpen Access

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Key Points

This research aims to identify the characteristics of households purchasing alcohol-free and low-alcohol drinks in Great Britain across two years.
Analysis of household purchasing data from Great Britain for 2018 and 2021.
Comparison of social grade classifications among households.
Assessment of frequency of NoLo product purchases.
Households in higher social grades demonstrate a greater tendency to purchase alcohol-free and low-alcohol drinks.
Regular purchase of NoLo products is linked to higher alcohol consumption rates.
Differences in purchasing behavior were observed between the years 2018 and 2021.

Analysis shows households with higher social grades are more inclined to buy NoLo products, suggesting trends in consumer behavior.

Households from higher social grades who purchase more alcohol are more likely to regularly purchase NoLo products.

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Clarke et al. (2026) studied this question.

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