In the modern globalized world, media images play a crucial role in shaping and developing inter-state relations. The research aims to identify the influence of images formed in the media on the perception of states in the global space. A key task of this study is to determine strategic approaches to utilizing these images in the context of international relations. Analyzing the role of media constructs in diplomatic interaction and world politics constitutes the fundamental basis of this scientific work. The article also addresses the challenges associated with information manipulation and the spread of misinformation, as well as methods to combat these threats. A fresh perspective on the interaction between state and non-state entities in forming a positive national image complements the summary of existing research on this topic. The article serves as an overview of the key aspects of using media images in international politics and diplomacy, as well as their impact on the perception of countries on the global stage. Strategies for creating and promoting media images are examined, including the positioning of a country to establish its positive reputation and "correct" associations; the use of key strategies to shape the external media image. Based on the overview presented in the article, the importance of coordination among various state and non-state actors for the formation of a positive media image of the country, which promotes its national interests, is emphasized. In conclusion, the research concludes that effective management of a country's media image can become an efficient tool for peaceful interaction and cooperation in international relations. The development of technologies and social media has led to an era where a country's image can drastically change its position, reputation, and perception on the global political scene. The relevance of this article is due to the need for a deep understanding of the mechanisms for forming media images and their influence on inter-state relations, especially in the context of the rapid development of the digital age and the rapidly changing information landscape.
Ekaterina Sergeevna Chebykina (Sun,) studied this question.