This article reviews the effectiveness of trade name regulations in Morocco, indicating its growing significance in corporate identity.
The legislative momentum that has characterized the legal texts applicable to intangible assets has raised a fundamental question regarding the completeness and effectiveness of this regulatory framework. The legal framework governing the trade name is attracting particular attention, as it is increasingly moving away from its traditional role as a merely optional element of the business goodwill to become an autonomous, predominant, and ever-present component of corporate life. This article aims to provide an overview of the rules governing the trade name, while assessing their scope and effectiveness.
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Loubna NOURI (2023) studied this question.
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