Competitive Positioning and Strategy of the Enterprise as Key Elements of Competitive Advantage

To remain stable on the market companies must position themselves in such a way as to gain a competitive advantage over other market participants in the given industry. Taking into account competitive factors and developing a proper strategy for the enterprise determine its competitive advantage and help its successful performance on the market. The main goal of the present study is to trace the proportional relationship between positioning, strategy and enterprise advantage. The main expected results are to illustrate the fact that with proper positioning and strategy the enterprise increases its competitive advantage. The main research methods used in the study are method of comparison, content analysis, method of analysis and synthesis, intuitive and systematic approach.