Capability-Based Strategy (CBS)

This article presents Capability-Based Strategy (CBS) – an original architectural methodology for strategic management, designed to align corporate strategy, organizational development, and investment in conditions of high complexity and uncertainty (the NAVI world: Nonlinear, Accelerated, Volatile, Interconnected). The study offers a holistic model based on the structured synthesis of management theory (dynamic capabilities, enterprise architecture, composable organization) and contemporary practice. Key contributions include: A unified ontology of strategic markets, value streams, and business capabilities. A multi-level strategic dialogue framework for aligning strategy, architecture, and investments. A classification of business capabilities (focusing, producing, integrating, governing, enabling). An architectural approach to forming an investment portfolio targeted at developing core capabilities. The methodology is validated through transformational case studies of major Russian and European corporations in different industries (MTS, Adeo/Leroy Merlin, Ingosstrakh) and aligned with insights from leading consulting reports (Gartner, Bain, PwC). CBS enables organizations to transition from functional and project-based models to integrated business capability aligned enterprises in order to build consistent product- and platform-oriented ecosystems, enhancing strategic agility, operational efficiency, and long-term capitalization. The article concludes with a research agenda for quantitative validation and further development of the CBS toolkit, positioning it as a rigorous paradigm for managing corporate evolution in a dynamic business environment.