Creative industries currently play an important role in maintaining cultural diversity and identity, and in the context of globalization and migration, they facilitate the exchange of cultural values and ideas. The purpose of the study is to study the development of creative industries in the context of digital transformation and their impact on economic growth, cultural and social changes. The tasks include: analyzing the regulatory framework and terminology, studying regional experience in the development of creative industries and their contribution to the economy, researching the role of digital platforms, social networks and new business models, reviewing and identifying existing problems in the creative industries and offering recommendations for their resolution. The economy of creative industries in the digital age demonstrates enormous potential and opportunities for growth, but requires flexibility, innovation and a strategic approach to development from industry participants. With the rapid development of digital technologies, creative industries are changing and adapting, having a significant impact on social and cultural trends, shaping public opinion and creating new forms of interaction. The Internet and digital platforms allow creative individuals and companies to enter international markets without significant investments, which certainly promotes diversity and competition. At the same time, in conditions of information overload, the importance of unique and high-quality content increases. Digital technologies have contributed to the emergence of new business models such as streaming, content subscription, and crowdfunding. This opens up new opportunities for creative professionals and companies. Social media and online platforms allow direct interaction with consumers, which helps create personalized content and increase audience engagement. Areas for the development of creative industries require the interaction of public, private and non-profit organizations, as well as the active participation of creatives themselves.
Tatyana Subach (Sat,) studied this question.