Ultraviolet arrows signal immediate, ever-present danger: development and evaluation of a skin cancer prevention campaign to improve young adults’ sun protection in Australia | Synapse
April 8, 2026Public Health Research & Practice0 citationsOpen Access
Ultraviolet arrows signal immediate, ever-present danger: development and evaluation of a skin cancer prevention campaign to improve young adults’ sun protection in Australia
The aim is to develop and evaluate a skin cancer prevention campaign targeted at young adults in Australia.
Conducted iterative qualitative and quantitative research.
Developed the 'If You Could See UV' campaign based on research findings.
Evaluated effectiveness through participant feedback and engagement metrics.
Enhanced awareness of UV radiation and its dangers among young adults.
Increased reported sun protection behaviors in the target demographic.
The campaign successfully engaged the audience through relatable messaging.
Abstract
Iterative qualitative and quantitative research provided valuable learnings to inform, develop, enhance and evaluate the Cancer Institute NSW's If You Could See UV skin cancer prevention campaign.