What question did this study set out to answer?

To determine whether eliminating redundant mortality statistics in visual risk presentations improves risk communication.

April 7, 2010Medical Decision Making

A Demonstration of ‘‘Less Can Be More’’ in Risk Graphics

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To determine whether eliminating redundant mortality statistics in visual risk presentations improves risk communication.
Evaluated visual risk communication approaches using graphical formats, specifically focusing on pictographs.
Compared communication effectiveness when redundant mortality outcome statistics were omitted versus included.
Omitting redundant mortality outcome statistics functions as an effective risk communication strategy.
Streamlining numerical data demonstrates advantages when presenting visual formats such as pictographs.

Implication

Communication study demonstrates omitting redundant mortality statistics improves comprehension in health communications, suggesting simpler visual graphics enhance risk understanding.

Abstract

Taking a ''less is more'' approach by omitting redundant mortality outcome statistics can be an effective method of risk communication and may be preferable when using visual formats such as pictographs.

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Cite This Study

Zikmund‐Fisher et al. (2010) studied this question.

synapsesocial.com/papers/69d70c925413bc3de5ab34b6 https://doi.org/10.1177/0272989x10364244

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Implication

Communication study demonstrates omitting redundant mortality statistics improves comprehension in health communications, suggesting simpler visual graphics enhance risk understanding.

A Demonstration of ‘‘Less Can Be More’’ in Risk Graphics

Key Points

Implication

Abstract

Discussion

Cite This Study

A Demonstration of ‘‘Less Can Be More’’ in Risk Graphics

Key Points

Implication

Abstract

Discussion

Cite This Study

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