This article reflects on the past, present and future states of social memory studies. Despite the proliferation of work employing the term `collective memory', the field retains the `non-paradigmatic, transdisciplinary, centerless' qualities identified in 1998. As a result, this essay celebrates the appearance of Memory Studies along with a number of other endeavors promising systematization and institutionalization in the vast literature on social memory.
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Jeffrey K. Olick (2007) studied this question.
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