Local diffusion networks act as pathways to sustainable agriculture in the Sacramento River Valley

Greater sustainability is one of the main goals of agricultural and natural resource policy in California and worldwide. “Diffusion networks,” which consist mainly of connections among producers, local outreach and education agencies and agricultural organizations, provide critical pathways for achieving sustainability. We analyzed the role of diffusion networks in the context of agricultural water-quality management in the Sacramento River Valley. Data from a survey of more than 1,200 agricultural producers demonstrates the role of diffusion networks in increasing satisfaction with environmental policies, participation in water-quality management programs and the implementation of sustainable agricultural practices.