Persuasive Technologies for Sustainable Mobility: State of the Art and Emerging Trends

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In recent years, persuasive interventions for inducing sustainable mobility behaviours have become an active research field. This review paper systematically analyses existing approaches and prototype systems as well as field studies and describes and classifies the persuasive strategies used for changing behaviours in the domain of mobility and transport. We provide a review of 44 papers on persuasive technology for sustainable transportation aiming to (i) answer important questions regarding the effectiveness of persuasive technology for changing mobility behaviours, (ii) summarize and highlight trends in the technology design, research methods, strategies and theories, (iii) uncover limitations of existing approaches and applications, and (iv) suggest directions for future research.