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June 16, 2005Journal of Marketing

The Social Influence of Brand Community: Evidence from European Car Clubs

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Authors

RARené AlgesheimerUDUtpal M. DholakiaAHAndreas Herrmann

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Algesheimer et al. (2005) studied this question.

synapsesocial.com/papers/69d73bcec74376700bf30e66https://doi.org/10.1509/jmkg.69.3.19.66363
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