Business goals in family businesses are often subsumed by family goals. As a result, reference performance for each family business is different. This makes the popular financial performance measure of publicly traded companies, profit maximization, insufficient for family businesses. We believe that for evaluating family businesses, the family members‘ satisfaction with firm performance is a better measure of performance. In the study, we identify three predictors of family members‘ satisfaction with firm performance and test the proposed linkages on two samples of family businesses.
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Mahto et al. (2010) studied this question.
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