Performance Implications of Aligning Supply Chain Practices with Competitive Advantage: Empirical Evidence from the Agri-Food Sector

During this pandemic crisis, supply chain management (SCM) has emerged as a critical source of competitive advantage driving organizational performance, especially in the agri-food sector, since public health and consumers’ confidence as well as firms’ survival depend on the effectiveness of supply chain networks. This study adopts two central SCM practices, namely strategic suppliers’ partnerships and partners’ information quality & sharing and tests their relationships with competitive advantage (quality, process flexibility, and time to market) and business performance (profitability and market share), based on an empirical study of 300 enterprises in the agri-food sector in Greece. After data collection, we deploy a diagnostic-exploratory model, utilizing fuzzy cognitive mapping, with agent-based modeling following up for development for data prediction and simulation. Consequently, we found that supply chain firms’ compelling and robust relationships with supply chain partners and suppliers can promote their profitability and market share. Relationships of this kind focus on quality information sharing and are strongly connected with businesses’ quality, process flexibility, and time to market competitive capabilities. Hence, our study provides salutary info to supply chain firms regarding potential implementation to existing and new collaborators.