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February 15, 2019Strategic Management Journal

Frame flexibility: The role of cognitive and emotional framing in innovation adoption by incumbent firms

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Authors

RRRyan RaffaelliMGMary Ann GlynnMTMichael L. Tushman

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Cite This Study

Raffaelli et al. (2019) studied this question.

synapsesocial.com/papers/69d77ed2f44a16d01ef31682https://doi.org/10.1002/smj.3011
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