Newly emerging location-based and event-based social network services provide us with a new platform to understand users' preferences based on their activity history. A user can only visit a limited number of venues/events and most of them are within a limited distance range, so the user-item matrix is very sparse, which creates a big challenge for traditional collaborative filtering-based recommender systems. The problem becomes more challenging when people travel to a new city where they have no activity history.
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Yin et al. (2013) studied this question.
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