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If future historians wanted to know about the common cultural environment of stories and images into which a child was born in the second half of the 20th century, where would they turn? How would they describe its action structure, thematic content, and representation of people? How would they trace the ebb and flow of its currents? Pathetic to say, they would find no other source than our own Cultural Indicators database and reports.
George Gerbner (1998) studied this question.