ABSTRACT Festivals have played major roles in the development and promotion of Tourism in Nigeria. Festivals are also a means for tourism, economic development, and local marketing. Nigeria is blessed with so many festivals which have not been harnessed by the government for tourism promotion. The study examined the tourism potentials of Ibi Festival of Agbarho Community in Delta State, Nigeria. Employing the qualitative and quantitative methods ofresearch with emphasis on the literary, historical and sociological method of research, the study observed that Ibi festival has the potential to boost tourism in Delta State. The study identified that there are several obstacles to the development of tourism in Nigeria, such as resistance from the government, troubles with infrastructure, corruption, insecurity, environmental concerns, religious affiliation, and a low level of private sector involvement. The study also observed that community festivals like Ibi festival of Agbarho in Delta State which promote social connections, community cohesiveness and cultural understanding can be sustained via the active involvement of many stakeholders so as to boost tourism in Delta State. The study recommends that the government and other stakeholders should be involved in the planning, and execution of community festivals like Ibi festival as it will create visibility for such festivals, job opportunities, and contribute to the economic development of not just the host community but also the state and nation at large. Keywords: festivals, tourism, culture, tourists, economy.
Tugbokorowei et al. (Thu,) studied this question.