Cross-cultural Communication Strategies of Chinese Traditional Culture from the Perspective of the Cultural Identity: A Case Study of Seasons of China

In the context of globalization, cultural exchanges between countries have become increasingly close, making the exploration of cross-cultural communication strategies for traditional Chinese culture significantly important. This paper analyzes the embodiment of cultural identity in the documentary Seasons of China from three dimensions of cultural identity: cognitive identity, emotional identity, and behavioral identity. Specifically, Seasons of China enhances the audience's cognitive identity by adopting a foreign perspective, evokes emotional identity by using objects that embody shared values, and awakens behavioral identity by focusing on festival rituals. Finally, this paper proposes cross-cultural communication strategies for traditional Chinese culture from the perspective of cultural identity, including utilizing diverse information dissemination platforms to strengthen cognitive identity, fully leveraging traditional culture to evoke emotional identity, and organizing relevant activities to awaken behavioral identity. These strategies aim to provide valuable references and insights for the cross-cultural communication of traditional Chinese culture.