Continulty in the Life Story: Self‐Defining Memories, Affect, and Approach/Avoidance Personal Strivings

To study affective responses to memories and their relationship to personal strivings, 117 participants (65 males, 52 females) wrote selfdefining memories and indicated their affective responses to the memories. A week later they generated personal strivings, rated them along 10 dimensions, and indicated the relevance of their memories to the strivings. Participants who recalled more memories relevant to the attainment of their strivings felt more positively about their memories. Additionally, participants who listed greater percentages of avoidance strivings also recalled more memories related to the nonattainment of their strivings. Participants with higher percentages of avoidance strivings also recalled less positive memories. In an extension of Emmons's (1986) research, participants' feelings about personal strivings were linked to their affective responses to memories generated a week earlier. These results support a goal‐based theory of affect and a role for motivation in memory.