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This paper examines the 2017 audit inspection scandal involving the PCAOB and KPMG — one of the few publicized breaches of “tone at the top” at a Big 4 firm. With the backdrop of an egregious violation of professional ethics by KPMG leaders, we study how the scandal affected KPMG and its clients. Using a difference-in-differences approach, we find that audit quality at KPMG increased after the scandal compared to other Big 4 firms. We also find that KPMG successfully prevented client desertions. Clients most closely tied to the scandal experienced a decline in audit and non-audit fees. Overall, we document operational improvements at KPMG in response to the scandal, along with some possible sacrifices in revenue generation.
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McKenna et al. (2025) studied this question.
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