Culture and sustainability

Sustainability is only attainable if we regard it as a culture‐transforming, creative project for the entire society. It is therefore important to discuss the potential of art and culture for shaping a desirable future. A vital culture and sustainable development go hand in hand. Sustainability can be seen as a constant, ongoing process of searching and self‐reflection about our present and our future. The search must consist of a constant review of social norms, values, and practical approaches. The search and reflection need culture as a medium to give shape to the communication that is necessary in order for sustainable development to come about in the economic, ecological and social spheres.