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This article examines the practices, policies and politics of the Chinese Communist Party’s (CCP’s) governance of entertainment celebrities from 2005 to 2020. We identify and critically analyse four principle governing approaches with related examples: ‘banning celebrities’, ‘governing through professional associations, laws and notices’, ‘platform governance’ and ‘co-opting stars’. We argue that celebrity governance should be understood within the broader framework of the CCP’s ‘cultural governance’ and encompasses two dimensions: ‘governance of celebrity’ and ‘governance through celebrity’. We conclude the increasing governance of this elite group has shaped the formation of a ‘neoliberal subjectivity’ with Chinese characteristics, which allows them to navigate the complex trade-off between the intertwined neoliberal market ideology and Party ideology in China’s cultural and entertainment industry. The article sheds vital light not only on the understanding of China’s celebrity and entertainment politics, but also on the logic, approach and politics of the CCP’s celebrity and cultural governance.
Xu et al. (Sat,) studied this question.