Moving from the margins: The role of narrative and metaphor in health literacy

Narrative and metaphor are now recognised to be central to thought, language and communication, and consequently have relevance to discourse and action in many areas including health and wellbeing.1 Hanne M. The binocular vision project: an introduction. Genre 2011;44(3):223–7. doi: 10.1215/00166928-1407504[Crossref] , [Google Scholar] In this paper, narrative and metaphor are examined in relation to areas relevant to health literacy. The ways in which narrative and metaphor relate to dimensions of health literacy identified by Zarcadoolas et al. (Zarcadoolas C, Pleasant A, Greer D. Advancing health literacy – a framework for understanding and action. San Francisco: John Wiley & Sons Inc; 2006.); fundamental, scientific, cultural, and civic are analysed. The work aims to provide a rationale for greater incorporation of narrative and metaphor in discussions and activities related to health literacy.