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December 1, 2006Academy of Management Journal971 citations

The Symbolic Management of Strategic Change: Sensegiving Via Framing and Decoupling

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PFPeer C. FissEZEdward J. Zajac

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Fiss et al. (2006) studied this question.

synapsesocial.com/papers/69d96300f20ef26330684c2ehttps://doi.org/10.5465/amj.2006.23478255
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