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December 3, 2014Health Communication

Message Generalizations That Support Evidence-Based Persuasive Message Design: Specifying the Evidentiary Requirements

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DODaniel J. O’KeefeNorthwestern University

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Daniel J. O’Keefe (2014) studied this question.

synapsesocial.com/papers/69d985b65e5bcb4e3b836ed2https://doi.org/10.1080/10410236.2014.974123
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