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Service marketing, to be effective and successful, requires a mirror-opposite view of conventional “product” practices.
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G. Lynn Shostack (Fri,) studied this question.
synapsesocial.com/papers/69d99b6f0d540cafc583651b — DOI: https://doi.org/10.1177/002224297704100219
G. Lynn Shostack
Citigroup
Journal of Marketing
Citigroup
Yunnan Investment Group (China)
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