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• We find people condition punishment on the subjective experience of punishees. • This holds for monetary and non-monetary punishment. • Fines and non-monetary punishments differ in terms of punishee subjective experience. • Fines and non-monetary punishments do not differ as proportion of maximum punishment. We use a laboratory experiment to study the extent to which people tailor levels of punishment to the subjective experience of the person to receive that punishment, for both monetary and non-monetary sanctions. We find that subjects tend to apply higher fines to wealthier individuals. Additionally, subjects assign more repetitions of a tedious task to those with a lower willingness to pay to avoid it. We find no evidence that the distributions of monetary and non-monetary punishments are different when considered as proportions of the maximum possible punishment, but that this does not hold when non-monetary punishments are converted into monetary equivalents. This suggests that subjects do not have in mind a particular level of disutility from the punishment, but rather are guided by the sentencing possibilities.
Montag et al. (2018) studied this question.