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June 7, 2025Journal of Marketing Analytics50 citationsOpen Access

Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial

JHJoseph F. HairBBBarry J. BabinCRChristian M. Ringle

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Abstract

Abstract Covariance-based structural equation modeling (CB-SEM) enables researchers to estimate models with hypothesized cause-effect relationships between latent variables (i.e., constructs), each of which is operationalized by several items (i.e., indicators). To conduct CB-SEM analyses, researchers can rely on a range of software applications. However, many of these applications require researchers to engage in sometimes complicated and error-prone programming tasks. While IBM SPSS AMOS provides a graphical user interface (GUI), it does not fully meet the expectations of contemporary software. In order to address these challenges, the statistical SmartPLS 4 software has recently introduced a new CB-SEM module, which improves the user experience through a modern and intuitive graphical interface and comprehensive result reports. This tutorial describes the key CB-SEM analysis steps (i.e., model setup, estimation, and results evaluation) using the SmartPLS software.

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Hair et al. (2025) studied this question.

synapsesocial.com/papers/69d9aefa2a25b240b7a3d764https://doi.org/10.1057/s41270-025-00414-6
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