Journal Article What Makes Advertising Profitable? Get access William James Adams, William James Adams University of Michigan Search for other works by this author on: Oxford Academic Google Scholar Janet L. Yellen Janet L. Yellen Board of Governors of the Federal Reserve System, Washington, D.C. Search for other works by this author on: Oxford Academic Google Scholar The Economic Journal, Volume 87, Issue 347, 1 September 1977, Pages 427–449, https://doi.org/10.2307/2231552 Published: 01 September 1977 Article history Received: 01 March 1977 Published: 01 September 1977
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Adams et al. (1977) studied this question.