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April 11, 2026JOURNAL OF ADVANCE AND FUTURE RESEARCH0 citationsOpen Access

The Influence of the Resource Based View (RBV) on Enterprise Performance: A Theoretical and Empirical Analysis

BBB.Lalramengmawia B.LalramengmawiaDDDr.K.Lalromawia Dr.K.Lalromawia

Key Points

  • This paper aims to analyze the Resource-Based View (RBV) and its influence on enterprise performance through theoretical and empirical lenses.
  • Exploration of the theoretical foundations of RBV via Barney’s VRIO framework.
  • Analysis of contemporary empirical research from 2024 to 2026.
  • Studies included focus on digital transformation, green marketing, and SMEs.
  • Valuable, rare, inimitable, and non-substitutable (VRIN) resources drive sustained competitive advantage.
  • Integration of dynamic capabilities and strategic orientation is critical for converting resources into success.
  • Resource possession alone is insufficient without proper integration strategies.

Abstract

The Resource-Based View (RBV) has emerged as a dominant paradigm in strategic management, shifting the focus from external industry conditions to internal organizational assets. This paper explores the theoretical foundations of RBV, primarily through the lens of Barney’s (1991) VRIO framework, and evaluates its impact on enterprise performance. By analysing contemporary empirical research from 2024 to 2026, including studies on digital transformation, green marketing, and Small and Medium-sized Enterprises (SMEs), this paper demonstrates how valuable, rare, inimitable, and non-substitutable (VRIN) resources drive sustained competitive advantage (SCA). The findings suggest that while resource possession is critical, the integration of dynamic capabilities and strategic orientation is essential for translating internal assets into financial and operational success in fluctuating markets.

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Cite This Study

B.Lalramengmawia et al. (2026) studied this question.

synapsesocial.com/papers/69d9e64e78050d08c1b769achttps://doi.org/10.56975/jaafr.v4i4.506594
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