RTDs in Australia: Expensive designer drinks or cheap rocket fuel?

The proliferation of high-strength RTDs and the substantial discounting of multipack purchases means that RTDs can no longer be seen as expensive low-strength sweet-flavoured drinks targeted at female drinkers, but as a broader product category that includes high-strength male-targeted brands. There is a need for further research to examine young people's preferences for these different product types; and consideration of policies, alongside price-based interventions, that address broader marketing strategies.