The failure of the Yanchep international campus: A case study in the politics of marketing education

Private universities and colleges have traditionally played no part on the Australian higher education scene. This paper, however, argues that the concept has become plausible since the implementation of a new overseas student policy in 1985 which has allowed education to be exported as a commodity. This policy has, in large degree, been moulded by the perceived process of decay in higher education as a result of funding constraints, and by the general environment of economic decline in Australia. A case study of the evolution and early demise of the proposed Yanchep International Campus is the main focus of the paper. It attempts to illustrate the problematic and politically divisive nature of the formation of private institutions and the degree to which institutions such as Yanchep might not be viable profit making enterprises without heavy state subsidisation.