Flesh-and-blood knowing

Purpose This paper aims to offer a perspective to interpret qualitative data drawing on the introduction of the notion of “embodied practice-based research”. Design/methodology/approach Drawing on a comprehensive literature review to support a meta-theoretical approach, we developed a theoretical essay. Findings The body is not only a field of studies but a mean of study as well. The embodied practice-based research is an inquiry style to access the tacit texture of social action and cognition. Practical implications Embodied practice-based research may impact qualitative researchers’ education and the way to report methodological proceedings and data report. Originality/value The core contribution of the paper is the introduction of a new research style able to change how researchers’ bodies may be used in qualitative management research.